I was asked by Gemma Dearsley, to write a blog post for The Lighthouse Centre and I was thrilled - I want to share it with you here because I want to tell you about the work of The Lighthouse Centre. (That and content repurposing of course!) Gemma is one of those people who is… Continue reading 4 Wonderful Words Which Work – About The Lighthouse Centre
I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
Over the past eight years, as we often discussed the fate of this single plant in our garden, I hadn't considered it as anything other than a lilac tree. At the moment I feel as if this is a small symbol of my wellbeing and sanity - a thing which consistently makes me smile.
Sometimes in business, we're not sure what to say - so we avoid saying anything. When you're feeling unsure, don't hide away - stop and consider your offering and how you can continue to help your network. Understanding your strengths is the way to build a strong future. Consistency is about sticking with the principles from which you've built your brand and, through that, strengthening it and your relationships.
Can copywriting workshops make you a better person? Well, they can make you a better writer for your business and that certainly counts for something.