When you’re a service based business it can be hard to show people how you can help; without experiencing your service themselves, how will they understand what you offer? Here are my 6 simple steps (my A-G, actually) to creating a website Services Page that will get people to call.
How does a copywriter reflect the voice of the person they're writing for? Lots of people I speak to worry that a writer could never present them how they should really be seen - and that's understandable. Often we see emails or websites which show us exactly this - a blank face, a bland voice,… Continue reading How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk
I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?
I'm a planner... I plan my day, my week, my month... my meals, my holidays, my walks... ok, I may have a problem. But planning certainly helps me when it comes to my work, particularly how I communicate. It means that when the time comes for me to write my blog, my networking pitch or… Continue reading Plan Your Business Blog Topics – Save Valuable Time and Make Writing More Simple
May is National Story Telling Month, so let's have a story about Janine, The Accountant Who Gave Away All Her Secrets