Words Which Work, The Lighthouse Centre
Communication, Guest Blog, Words Which Work

4 Wonderful Words Which Work – About The Lighthouse Centre

I was asked by Gemma Dearsley, to write a blog post for The Lighthouse Centre and I was thrilled - I want to share it with you here because I want to tell you about the work of The Lighthouse Centre. (That and content repurposing of course!) Gemma is one of those people who is… Continue reading 4 Wonderful Words Which Work – About The Lighthouse Centre

business words, communication
Communication, Words Which Work, Your Business

Why Are Words So Important To Your Business?

I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.

Communication, Your Business

When Everything is Changing – Why Consistency is Key

Sometimes in business, we're not sure what to say - so we avoid saying anything. When you're feeling unsure, don't hide away - stop and consider your offering and how you can continue to help your network. Understanding your strengths is the way to build a strong future. Consistency is about sticking with the principles from which you've built your brand and, through that, strengthening it and your relationships.