Brand Voice, Communication, Copy Coaching, Copywriting Skills, Words Which Work, Writer For You, Your Business

Crafting Compelling Narratives: How Subject Matter Experts Can Stand Out

Storytelling isn't just for children's bedtimes or spooky firesides.  It's a great tool which can captivate your audience, showcase your expertise, and ultimately, win you more clients.  Sounds pretty great right! Let's talk about why it works.

LinkedIn, Profile Writing, website words, Words Which Work, Your Business

First Impressions: How to Build Trust with Your Small Business Brand Online

Just think, when someone searches for a service like yours, they'll likely visit your website or social media profiles before getting in touch. These online platforms are your chance to make a great first impression. As well as showcasing your expertise, your online presence should tell your story, convey your brand personality, and -ultimately - build trust with your audience.