I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?
I'm a planner... I plan my day, my week, my month... my meals, my holidays, my walks... ok, I may have a problem. But planning certainly helps me when it comes to my work, particularly how I communicate. It means that when the time comes for me to write my blog, my networking pitch or… Continue reading Plan Your Business Blog Topics – Save Valuable Time and Make Writing More Simple
Branding isn't just about a visual representation of your company, it's everything your company does to create that emotional impact, that memory or feeling, which will stay with those who come into contact with you. That includes all your communication - are you confident in your communication?
You work hard in your business. It's all yours, it's built by you and all the work - which makes your clients SO happy - is done by your fair hand; but your website says 'us', 'we', 'our team'. Why is that?
Writer for You celebrated it's 3rd birthday back at the beginning of September and I've spent some time since then thinking about what that means. So, what have I learnt in these last three years? If you're interested, or just have nothing better to do for a few minutes, read on.