Branding isn't just about a visual representation of your company, it's everything your company does to create that emotional impact, that memory or feeling, which will stay with those who come into contact with you. That includes all your communication - are you confident in your communication?
You work hard in your business. It's all yours, it's built by you and all the work - which makes your clients SO happy - is done by your fair hand; but your website says 'us', 'we', 'our team'. Why is that?
Writer for You celebrated it's 3rd birthday back at the beginning of September and I've spent some time since then thinking about what that means. So, what have I learnt in these last three years? If you're interested, or just have nothing better to do for a few minutes, read on.
Your LinkedIn profile is important, because LinkedIn is a space where people are looking for contacts like you. It's a space where you can show people a little of yourself and use your network to endorse your skills and act as advocates for you. Think about who is checking out your LinkedIn profile, and make sure they're seeing the real you. A person they'd like to connect with, that's the point of LinkedIn after all.
Can copywriting workshops make you a better person? Well, they can make you a better writer for your business and that certainly counts for something.