There are many considerations which will determine the effectiveness of your website, but without the three key elements in this blog the rest of it won't really matter at all.
It occurred to me recently (as I flipped between tabs, scribbling notes in my diary and ticking things off my To-Do list) that I should share some of these tools in case they help you too.
When words are failing you... what will you do? Whether you can't stand the sight of a blank screen or you're fed up with the wrong people calling - maybe a copywriter can help.
When you’re a service based business it can be hard to show people how you can help; without experiencing your service themselves, how will they understand what you offer? Here are my 6 simple steps (my A-G, actually) to creating a website Services Page that will get people to call.
How does a copywriter reflect the voice of the person they're writing for? Lots of people I speak to worry that a writer could never present them how they should really be seen - and that's understandable. Often we see emails or websites which show us exactly this - a blank face, a bland voice,… Continue reading How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk