Communication, Copy Coaching, Copywriting Skills, Words Which Work

Business Writing – Do You Know Your Reader and How to Attract Their Attention?

I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?

Blogging, Communication, Copy Coaching, Copywriting Skills, Your Business

Plan Your Business Blog Topics – Save Valuable Time and Make Writing More Simple

I'm a planner... I plan my day, my week, my month... my meals, my holidays, my walks... ok, I may have a problem. But planning certainly helps me when it comes to my work, particularly how I communicate. It means that when the time comes for me to write my blog, my networking pitch or… Continue reading Plan Your Business Blog Topics – Save Valuable Time and Make Writing More Simple