When you’re a service based business it can be hard to show people how you can help; without experiencing your service themselves, how will they understand what you offer? Here are my 6 simple steps (my A-G, actually) to creating a website Services Page that will get people to call.
There's a lot involved in creating a great website for your business. You won't be surprised to hear that I think the words on your website are important... really important. So when you write those words, what do you need to consider?
You work hard in your business. It's all yours, it's built by you and all the work - which makes your clients SO happy - is done by your fair hand; but your website says 'us', 'we', 'our team'. Why is that?
I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
I want to take this opportunity to introduce you to a friend of mine, and at the same time show you how a copywriter can support your business.