Your business is growing, you have an audience out there, you know what you want to say... Don't let a blank screen stop you sharing your message. These steps will help you get your thoughts on a page.
Why do I talk so much about blogging? Blogging is marketing, but it's a gentle, helpful kind of marketing that fits with the kind of business I want to be. It's marketing where, rather than shouting "Buy this!" at people, you're saying "Do you need a hand with that?"
When words are failing you... what will you do? Whether you can't stand the sight of a blank screen or you're fed up with the wrong people calling - maybe a copywriter can help.
I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?
I'm a planner... I plan my day, my week, my month... my meals, my holidays, my walks... ok, I may have a problem. But planning certainly helps me when it comes to my work, particularly how I communicate. It means that when the time comes for me to write my blog, my networking pitch or… Continue reading Plan Your Business Blog Topics – Save Valuable Time and Make Writing More Simple