Your LinkedIn profile is important, because LinkedIn is a space where people are looking for contacts like you. It's a space where you can show people a little of yourself and use your network to endorse your skills and act as advocates for you. Think about who is checking out your LinkedIn profile, and make sure they're seeing the real you. A person they'd like to connect with, that's the point of LinkedIn after all.
I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
I want to take this opportunity to introduce you to a friend of mine, and at the same time show you how a copywriter can support your business.
LinkedIn is a great resource in business.
If you want to get the most out of LinkedIn, the first step is to create a profile you're proud of - a portrait which reflects you personally and professionally.
Here are my tips to creating an awesome LinkedIn profile.
Here's some examples of how a copywriter might help you get your words working harder for you.