Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.
I'd been putting it off and putting it off... It was there on my to-do list; sometimes at the top, sometimes at the bottom, but never getting done. I'd started a few times and, when I wasn't sure how to move forward, I'd Googled - and become overwhelmed by the results. I can't even tell… Continue reading When frustration is blocking your progress, how do you get things done?
How do you pace yourself? What a very slow run and a badly picked playlist taught me about managing my business.
Can you recognise a brand from its voice? Do you know how to make your company communications recognisable? It's all in the tone.
LinkedIn is a great resource in business.
If you want to get the most out of LinkedIn, the first step is to create a profile you're proud of - a portrait which reflects you personally and professionally.
Here are my tips to creating an awesome LinkedIn profile.
I'm going to share my 6 planning pointers, the things that help me keep on track.
There are lots of great things about working for yourself... managing your own workload and priorities, choosing who you work with, making your own rules.
But - as anyone who's worked on their own for a while will tell you - it's very easy to fall into bad habits when no one else is watching.