Over the past eight years, as we often discussed the fate of this single plant in our garden, I hadn't considered it as anything other than a lilac tree. At the moment I feel as if this is a small symbol of my wellbeing and sanity - a thing which consistently makes me smile.
As someone who works from their home, it's important to recognise both the benefits and problems this causes. Working from home is ideal for me, as a freelance parent balancing my daily tasks, but how do you make sure it is actually working?
I want to take this opportunity to introduce you to a friend of mine, and at the same time show you how a copywriter can support your business.
Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.
I'd been putting it off and putting it off... It was there on my to-do list; sometimes at the top, sometimes at the bottom, but never getting done. I'd started a few times and, when I wasn't sure how to move forward, I'd Googled - and become overwhelmed by the results. I can't even tell… Continue reading When frustration is blocking your progress, how do you get things done?
How do you pace yourself? What a very slow run and a badly picked playlist taught me about managing my business.
Can you recognise a brand from its voice? Do you know how to make your company communications recognisable? It's all in the tone.