There are many considerations which will determine the effectiveness of your website, but without the three key elements in this blog the rest of it won't really matter at all.
In an era where building a personal brand is important - regardless of your current role or situation, LinkedIn is a great place to do that. What Do You Want From LinkedIn?
Why do I talk so much about blogging? Blogging is marketing, but it's a gentle, helpful kind of marketing that fits with the kind of business I want to be. It's marketing where, rather than shouting "Buy this!" at people, you're saying "Do you need a hand with that?"
It occurred to me recently (as I flipped between tabs, scribbling notes in my diary and ticking things off my To-Do list) that I should share some of these tools in case they help you too.