I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
Sometimes in business, we're not sure what to say - so we avoid saying anything. When you're feeling unsure, don't hide away - stop and consider your offering and how you can continue to help your network. Understanding your strengths is the way to build a strong future. Consistency is about sticking with the principles from which you've built your brand and, through that, strengthening it and your relationships.
Can copywriting workshops make you a better person? Well, they can make you a better writer for your business and that certainly counts for something.
As someone who works from their home, it's important to recognise both the benefits and problems this causes. Working from home is ideal for me, as a freelance parent balancing my daily tasks, but how do you make sure it is actually working?
Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.
I'd been putting it off and putting it off... It was there on my to-do list; sometimes at the top, sometimes at the bottom, but never getting done. I'd started a few times and, when I wasn't sure how to move forward, I'd Googled - and become overwhelmed by the results. I can't even tell… Continue reading When frustration is blocking your progress, how do you get things done?