Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.
I'd been putting it off and putting it off... It was there on my to-do list; sometimes at the top, sometimes at the bottom, but never getting done. I'd started a few times and, when I wasn't sure how to move forward, I'd Googled - and become overwhelmed by the results. I can't even tell… Continue reading When frustration is blocking your progress, how do you get things done?
I've recently updated my website copy - these are my 3 reasons why.
If you type into Google the question 'How often should I blog?' there are 'about' 2 billion pages returned. And the most terrifying of these - for a small business - are those which suggest daily blogging (multiple posts!). I've been reading through some of these articles to consider my own perspective on this question.
How do you pace yourself? What a very slow run and a badly picked playlist taught me about managing my business.
Can you recognise a brand from its voice? Do you know how to make your company communications recognisable? It's all in the tone.