Greetings from my past. I'm not even sure I could tell you why postcards were special - they were rarely artistic or thought provoking - but I think it's because they suggested that people were thinking of you at a time when they were happy and enjoying life.
I've recently updated my website copy - these are my 3 reasons why.
If you type into Google the question 'How often should I blog?' there are 'about' 2 billion pages returned. And the most terrifying of these - for a small business - are those which suggest daily blogging (multiple posts!). I've been reading through some of these articles to consider my own perspective on this question.
How do you pace yourself? What a very slow run and a badly picked playlist taught me about managing my business.
There'd be no more homework, or junk mail, or unwanted flyers forced on unsuspecting passers-by. No more books, magazines or newspapers - but how much would you miss them? Without words on the internet we'd have more space for funny cat videos - but it would be harder to comment on them? No more birthday cards, social media or instant messaging... The list just goes on.
So much of my focus in life is about the importance of words and communication. Not only as a copywriter where my ability to provide the right words can help find a customer, create a network and build a business. But in all areas of life, every day brings new opportunities to get communication right… Continue reading Is there a difference between speaking a language and communicating?
Can you recognise a brand from its voice? Do you know how to make your company communications recognisable? It's all in the tone.