I was asked by Gemma Dearsley, to write a blog post for The Lighthouse Centre and I was thrilled - I want to share it with you here because I want to tell you about the work of The Lighthouse Centre. (That and content repurposing of course!) Gemma is one of those people who is… Continue reading 4 Wonderful Words Which Work – About The Lighthouse Centre
I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
Can copywriting workshops make you a better person? Well, they can make you a better writer for your business and that certainly counts for something.
I want to take this opportunity to introduce you to a friend of mine, and at the same time show you how a copywriter can support your business.
Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.