Branding isn't just about a visual representation of your company, it's everything your company does to create that emotional impact, that memory or feeling, which will stay with those who come into contact with you. That includes all your communication - are you confident in your communication?
Business is going fine, you've got lots to get on with and your To Do list just keeps getting longer. You know there are people out there who write blogs but you're not sure why, what's the point? Surely nobody has time to read them so how could it possibly help your business?
I was asked by Gemma Dearsley, to write a blog post for The Lighthouse Centre and I was thrilled - I want to share it with you here because I want to tell you about the work of The Lighthouse Centre. (That and content repurposing of course!) Gemma is one of those people who is… Continue reading 4 Wonderful Words Which Work – About The Lighthouse Centre
I believe that how we communicate in face to face situations - when we're talking to actual human beings and thinking about what they're saying to us - is actually how we should be communicating in every aspect of our business. The tone we use should be recognisable across all our communication, as should our focus on the person who we're talking to! But that might be easier said than done.
Can copywriting workshops make you a better person? Well, they can make you a better writer for your business and that certainly counts for something.