Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do. But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong. I'm going to explore 6 myths about copywriting.
Whether we're looking at our personal lives or business, we often let habits dictate how we communicate with others.
3 Things to Check Before You Pack it All In Whether it's advertising, social media, blogs or website - if you aren't getting your message to the people you could be helping, how will your business succeed?
Greetings from my past. I'm not even sure I could tell you why postcards were special - they were rarely artistic or thought provoking - but I think it's because they suggested that people were thinking of you at a time when they were happy and enjoying life.
I've recently updated my website copy - these are my 3 reasons why.
If you type into Google the question 'How often should I blog?' there are 'about' 2 billion pages returned. And the most terrifying of these - for a small business - are those which suggest daily blogging (multiple posts!). I've been reading through some of these articles to consider my own perspective on this question.
There'd be no more homework, or junk mail, or unwanted flyers forced on unsuspecting passers-by. No more books, magazines or newspapers - but how much would you miss them? Without words on the internet we'd have more space for funny cat videos - but it would be harder to comment on them? No more birthday cards, social media or instant messaging... The list just goes on.
