Communication, Copywriting Skills, Words Which Work, Writer For You

How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk

How does a copywriter reflect the voice of the person they're writing for? Lots of people I speak to worry that a writer could never present them how they should really be seen - and that's understandable. Often we see emails or websites which show us exactly this - a blank face, a bland voice,… Continue reading How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk

Communication, Copy Coaching, Copywriting Skills, Words Which Work

Business Writing – Do You Know Your Reader and How to Attract Their Attention?

I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?

Communication, Words Which Work, Writer For You, Your Business

The 5 “Be”s of Networking Success

My business has grown through networking - meeting awesome people who might become clients, supporters or teachers. I know that Writer For You would not still exist if it weren't for three and a half years of getting out there! But how does this thing we call networking work? When you enter a room (Zoom, Teams, physical or otherwise), how do you use that time to create the connections that will help your business grow? It's all about your message.