Well, Writer For You actually.
I’m not sure how official it is, but around a year ago I started Writer For You.
Having made it this far, I wanted to share with you my top three learning points from a busy year creating my own company.
1. Understanding Branding
As soon as I decided to start my own business, I made a list of things to do. At the top of that list were finding the right name and logo.
I was convinced, from the beginning, that continuity was an important part of creating a company I would be proud of. It was part of creating my own brand.
- I knew that I needed a website.
- I knew that I needed business cards.
- I knew that I needed a logo which I’d be pleased to have as part of both these things.
When it comes to both your name and logo, they will be at the front of everything you do within your business. It’s important, therefore, to ensure you find something that makes you happy. Remember, you’ll be looking at them every day.
Whether you do this on your own, use an online service, or engage a professional, don’t settle on something which you’re not sure about. You don’t want to be that person who doesn’t want to give out their cards, or website address, because they’re embarrassed. This should be something you want to shout about.
But don’t forget – the name and logo aren’t all that there is to your brand.
Your branding is about your whole image – making sure the colours you use are complementary, think about fonts, and language style. Consider all aspects of the style of your company.
Consistency is essential in creating a brand that people respond to and trust; more importantly, something that you are proud of.
2. Do It Yourself… and Know When Not To
Let’s go back to that list we started in step 1.
When you’re starting a business, there are so many things to do it can seem overwhelming.
Consider your list carefully. Make sure you understand your own skills – and how to utilise them – to save yourself money.
I designed my own business cards and website – they won’t reach the standard of someone with years of experience in graphic design but they are good enough for me right now. Maybe year 2 or 3 will have me choosing to invest in getting them done professionally.
There are certainly some things though, that I would never be able to do myself. Those are the things which I will seek advice on, use my network and make the most of other people’s skills.
Which brings me to my third point.
3. Get Out There – Get Networking
Networking was one of those things (and there were a few of them) which terrified me about being in business for myself.
Those people I knew who were successful, insisted that networking is the way to find clients, get your name out there and build your business. It had to be done.
I’m thoroughly grateful that my networking experience has been so positive.
Discovering a world of business owners who want to support each other, and who provide information as well as custom, has been so much fun. This part of the journey has taught me:
- about running a business
- about what business owners want and need
- about myself.
Where are you on your business journey?
And what are the most important things you’ve learnt along the way?
I’d love to hear from you.