Communication, Copywriting Skills, Words Which Work, Writer For You

How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk

How does a copywriter reflect the voice of the person they're writing for? Lots of people I speak to worry that a writer could never present them how they should really be seen - and that's understandable. Often we see emails or websites which show us exactly this - a blank face, a bland voice,… Continue reading How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk

Communication, Copy Coaching, Copywriting Skills, Words Which Work

Business Writing – Do You Know Your Reader and How to Attract Their Attention?

I've written before about the importance of understanding your audience (you might have seen my blog Why Its Important to Focus on Your Reader). So how do make sure you know who you're writing for? And how can you use that information to get their attention? It's not what you know, it's who you know… Continue reading Business Writing – Do You Know Your Reader and How to Attract Their Attention?