Branding isn't just about a visual representation of your company, it's everything your company does to create that emotional impact, that memory or feeling, which will stay with those who come into contact with you. That includes all your communication - are you confident in your communication?
I know I'm not the only one making plans to close down my laptop for a few days. Whatever else you're up to at the end of 2020, most of us will be taking some time away from the desk and looking for something else to fill our days with - there'll be a lot… Continue reading Do You O-O-O? (That’s Write an Out-of-Office if you’re not sure…)
You work hard in your business. It's all yours, it's built by you and all the work - which makes your clients SO happy - is done by your fair hand; but your website says 'us', 'we', 'our team'. Why is that?
Business is going fine, you've got lots to get on with and your To Do list just keeps getting longer. You know there are people out there who write blogs but you're not sure why, what's the point? Surely nobody has time to read them so how could it possibly help your business?
Your LinkedIn profile is important, because LinkedIn is a space where people are looking for contacts like you. It's a space where you can show people a little of yourself and use your network to endorse your skills and act as advocates for you. Think about who is checking out your LinkedIn profile, and make sure they're seeing the real you. A person they'd like to connect with, that's the point of LinkedIn after all.
