Do you send business Christmas cards?

Well, it’s nearly December so I’m allowed to ask…

What’s the point of sending Christmas cards from your business?

To spread festive cheer?

There’s nothing wrong with that, but it’s maybe not that easy.

Cheap cards with a bland greeting, will probably not create the feelings you want to inspire.

As with any business communication, it’s not enough just to do it… You need to have a reason for this contact, and it’s important to do it to your best ability.

To be remembered?

Getting your name in front of a customer, or contact, is always worthwhile. But will it be noticed when everyone else is doing it? Or acted upon when people are generally easing off for breaks?

In business today there are other ways to ensure your name is consistently present, if you’re willing to use them – newsletters, social media, blogs.

Maybe it’s better to make sure you’re not forgotten in the first place.

To make a sale?

I wonder how you feel about marketing communications masquerading as personal contact. It’s an integral part of marketing, right?

As a small business, will it get you the response you want?

Maybe it does work for you. But, it may harm your customer relationships if they thought they were getting a thoughtful greeting and it turned out to be something else.

Again, it’s about what you want to say and how you say it. If you can get that right, the sales may come flooding in, but if you pitch it wrong you can risk damaging a good relationship.

To pass on wishes to people who mean something to you?

Choose the right cards, focus on the recipient and your message to them.

And don’t feel you have to send cards to everyone.

Business isn’t just business, it’s personal.

Maybe have the greeting written by the person who the client usually does business with, rather than pretend it’s from the whole company.

As you sit with a pile of cards on your desk, think about what you’re going to say.

“I value your support.”

“Thanks for being part of our journey.”

“We hope you enjoy this time with your family.”

It’s more than just Happy Christmas.