What does Work-Life Balance even mean?! People still talk about work-life balance as if it's a thing that you can balance. And as if those two things can be separated. Or as if you only have two things to balance. I don't think that's helpful... But then my contemplations are quite confusing.
As a small business, your website is one of your most valuable tools. But how do you make sure it is doing everything you need it to? What do you need to include when you're starting out? This is my list of things to consider when you're putting your website together - or reviewing it - I hope it helps.
When words are failing you... what will you do? Whether you can't stand the sight of a blank screen or you're fed up with the wrong people calling - maybe a copywriter can help.
When you’re a service based business it can be hard to show people how you can help; without experiencing your service themselves, how will they understand what you offer? Here are my 6 simple steps (my A-G, actually) to creating a website Services Page that will get people to call.
How does a copywriter reflect the voice of the person they're writing for? Lots of people I speak to worry that a writer could never present them how they should really be seen - and that's understandable. Often we see emails or websites which show us exactly this - a blank face, a bland voice,… Continue reading How Asking the Right Questions Uncovers the Heart – Honest Lessons From a Copywriters Desk