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Top Benefits of Blogging for Small Businesses and How to Get Started

How does a small business like yours stand out?

Marketing is your way of getting your business in front of the people you can help, encouraging them to buy what you’re offering. One powerful marketing tool is blogging, but it’s often overlooked. (Although there are some people – like me – who never seem to stop going on about it!)

If you’ve ever wondered why some people just can’t shut up about blogging, its benefits, and how it might add to your small business marketing strategy, you’re in the right place. I’m going to look at why blogging is great for your business and how you can get started by creating your own blogs to boost your business.

Benefits of Blogging for Small Businesses

In my previous post, Blogging for Small Business Growth Рthe Marketing Benefits of Your Business Blog, I showed how blogging helps you establish the Know, Like and Trust, which turns your audience into customers and then fans.

In this post, I want to discuss this in more detail. We’ll look at why blogs are good for marketing and how to use them to reach the people you want to work with.

1. Improved SEO

One of the most significant benefits of blogging is its impact on search engine optimisation (SEO). Each blog you post is an opportunity to target specific keywords, such as “small business marketing ideas” or “SEO blogging tips”, helping potential customers find your business online. By regularly publishing great content which is relevant to your industry and helps the people you want to work with, you can improve your website’s visibility on search engines like Google.

2. Establishing Authority

As I mentioned above, many of us are familiar with the phrase ‘Know, Like, and Trust’ coined by Bob Burg in his book Endless Referrals.

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.

Most of us aren’t unique in terms of the products or services we offer. There will be other options available to potential clients or customers so we need to build trust if we’re going to be someone’s first choice.

Blogging allows you to showcase your expertise and knowledge in your industry, helping establish this Know, Like, and Trust. When you consistently provide valuable insights, tips, and advice, you position yourself and your business as an authority. Having built this trust with your audience, they are more likely to choose your products or services over competitors.

3. Building Relationships with Customers

Your blog gives your business a voice and a platform through which to engage with your audience. You can address common questions, offering solutions, and sharing stories, all of which will help you create a connection with your readers. This relationship-building aspect of blogging encourages loyalty and repeat business.

4. Driving Traffic to Your Website

Each blog post you create is a new page to be indexed by search engines, increasing your chances of being discovered by potential customers. By regularly updating your website you’re keeping it ‘fresh’ – which search engines and the people who arrive at your site, will like. Also, sharing your blog posts on social media platforms and in email newsletters can drive even more traffic to your website, expanding your reach and visibility.

5. Generating Leads

Creating engaging blogs can be a powerful lead generation tool. By including calls to action (CTAs) within your posts that invite readers to sign up for a newsletter, download a free guide, or request a consultation, will help you capture valuable leads and move them further down your sales funnel.

How to Start a Blog for Your Small Business

1. Choose Your Platform

Creating blogs for content marketing can be incredibly effective, but it will have the greatest effect if your posts are hosted on your own website – bringing people back to your branded space. If you don’t currently have a website you can write blogs onto platforms like Medium, Blogger, Substack, or LinkedIn – to find the best solution for your business, consider the costs and where your audience are .

2. Define Your Audience and Topics

Before you start writing, it’s essential to think about who you’re talking to and what you will talk about. Pick topics relevant to your industry that people are interested in. This focus will help you create content that resonates with your readers and keeps them coming back.

3. Plan Your Content

Creating a plan for your content can help you stay organised and consistent. It’s much easier to write when you have a plan of what to write about. Plan your posts around key topics, the questions people are asking you, and what’s going on in the world to ensure you have fresh, relevant content to share with your audience.

4. Write Quality Content

When you’re blogging, it’s good to know that quality is more important than quantity. If you focus on creating well-researched, informative, and engaging posts that provide real value to your readers people will read, comment and share your posts. Using keywords within your content will improve your SEO, but write naturally – for people, keyword stuffing will make your content difficult to read and harm your rankings.

5. Promote Your Blog

Once your blog post is published, promote it on other channels to maximise its reach. Share it on your social media profiles, include it in your email newsletters, and consider collaborating with other businesses or influencers to expand your audience even further.

6. Monitor and Adjust

Review your blog’s performance using tools like Google Analytics. Pay attention to which posts are driving your traffic and engagement, then use this data to refine your content strategy. Your blogs will be more interesting if you write about¬† different topics and try a variety of formatsto see what works best for your audience.

Blogging is an effective marketing tool that can really support the marketing of your small business. From improving SEO and establishing authority to building relationships with customers and generating leads, there are so many benefits to blogging.

I hope you’ve found this post useful and you’ll consider writing your own blog to help your business grow. If you need any support with your blog, book a free discovery call to see how I can help.