Planning For Your Business Growth? 7 Questions to Get Your Message Right

As a business owner, you’ve probably come across some of these questions before.

I’m thinking about them now as we go into the new year, considering where I am so I can see more clearly where I plan to go in 2023.

Maybe you’ve had similar questions posed by an expert or business coach before, or perhaps within discussions in your own team. These are questions designed to get to the heart of your business and using them to review your position should be done regularly to help confirm your next steps.

I hope this helps

1. Why are you in this business?

There’s a lot more to this question than might first appear:

  • Let’s think about why this business? Have you been making clothes or arranging flowers since you were a child? Perhaps you were always good with numbers but wanted to work with people? It could be that you found yourself in a role which you enjoyed and now you use those skills for your clients. Why do you choose to do the thing you do?
  • Now think about the practicalities of why you started your business or set up on your own? What was going on in your life that took you in this direction? Have you chosen to go alone or was a level of support essential in getting started? We’re thinking about how your business was born.
  • It’s also important not only to think about what you do but how you do it – what influenced how you set up your business?

I’ll share some of my ‘Why’s’ with you, so you can see if this helps.

  • As a child, I loved reading and always wanted to write. Whether books, comics or magazines, I loved the power of words to create worlds, reveal secrets and explain things as well as entertain.
  • In my corporate life, communication was my superpower. It might have been creating documents, writing emails, or standing in front of groups of execs, when there was a message to pass on to a broad audience I’d get the job. I instinctively knew how to tell someone the bit they cared about and could encourage agreement by pulling those needs and wishes together.
  • I left my corporate job when a perfect storm of frustration and tiredness, restructures offering redundancy, and children needing more time and support combined.
  • I met a copywriter and realised how my communication superpower could help small businesses, by working with people who do awesome things but aren’t great at shouting about it.

2. Who are you helping?

It’s time to consider the needs of your target audience – all those people you want to help in all the ways you help them. This is the most important part of any marketing strategy and something I talk about a lot.

We often get so distracted by what we do that we forget to think about what our customers are looking for. If you can’t figure out what your people want and need, how will you show them you can solve their problems?

Think about everything you know about those people you want to work with. What are their struggles? How do you help them? How does their world look better when they’ve worked with you? These are all questions that need answers before moving forward with your message.

So, here’s mine:

I help subject matter experts create clearer communication so they’ll reach the right people and get the right results.

Natalie Trembecki – Writer For You

The Subject Matter Experts may be solo consultants or niche businesses, the result they’re looking for may be more money or the right recruits, but – by creating clearer communication – I can help them reach that goal.

3. What are people saying about you?

Think about the things people say to you or ask you about your business? Any questions you are being asked or stories you find yourself sharing should become part of the message you are putting out there into the world.

It’s especially important to consider the feedback you’re getting from your favourite clients. Understanding what worked – or didn’t – for them, will help you tell others like them why they should choose you. Use your testimonials to guide and add to your messages, they’re so valuable.

Now consider what people are saying about your industry as a whole, is there a reason why people don’t ring those in your profession. If you can understand what puts people off working with photographers or accountants, you can create messages which show how you are different.

4. How do you spread your message?

Once you know what you want to say, how do you find the people who need your help?

Getting your message out into the world is marketing, and there are so many ways to do it. Personally, I focus mostly on my website, social media and in-person networking events; but there are so many other opportunities.

Remember, wherever you are sharing your message you need to be consistent. So, within this opportunity for review, think about all the places where your brand ‘speaks’ and review what you’re presenting to the world – is it consistent.

Also, consider:

  • Are you reaching the right people?
  • Does your message sound like you want it to?
  • Are you getting the response you want from these messages?
  • Are you able to do what you want in that space (thinking about the time you have and any restrictions on the platform)?

5. Where is your business now?

So, before we start to plan, think about your answers to the questions above and ask yourself: where do I feel my business is now?

Are you happy with the people you are serving? The products or services you provide? Are you making enough money or getting the balance you want in your lifestyle?

Without having a clear picture of what you’ve already achieved and have to build on, you can’t make a plan for your next steps. Ensure you understand those things you want to keep because they work for you and the things you need to get rid of.

6. Where will you go next?

Thinking about what is working – and what isn’t – identify how you’d like to see things looking by the end of next year.

Focus on the clients you want to serve and how you can best support them – best for you as well as them!

If your services take too much time to provide, are there ways to support people that demand less of you?

If you started your own business to have more flexibility but are now tied to your desk 40 hours a week, how can you change that?

7. How will your communication strategy support that growth?

Having thought about your people and what you can help them with, the next step is to create a plan that ensures your message is visible and consistent.

If you’ve identified a new audience for your services, think about where they are and what they need to know about how you can help them.

If you are introducing new products or services, how will you release them? Who needs to see? How will you make these opportunities irresistible?

To Create Business Growth, You Need to be Seen

Looking ahead, you need a plan for your business growth which is realistic, and a plan for your communication which supports it.

A clear plan, showing who you are engaging with and why, makes creating your communication much easier and more purposeful.

I’ve asked a lot of questions here – far more than 7, I know! But not really given you many answers. By working through these questions I hope you’ll get some clarity to focus your message and create more powerful communication. This is something I can help with if you need more support – get in touch.

If these questions have prompted more and left you considering some deeper questions about where your business is going, some work with a business coach or mentor may be what you need. I know many wonderful people who provide awesome support in this area and I’d be happy to share the love in their direction too.

Let me know if this has helped and share it if you feel others may benefit from this chance to stop and ask themselves some questions about their growth for next year.