6 Things You Thought You Knew About Copywriting

Those people who come into contact with me regularly will (hopefully) know what I – as a copywriter – do.

But there are many people who have never worked with copywriters. They may have an idea what is involved in copywriting, but often these ideas are wrong.

Let’s look at those copywriting myths.

1. It’s about the legal rights on something, right?

No. Copywriting and copyright(ing) are very different.

If you want a little © at the bottom of your text, I’m afraid you need to speak to someone else.

The legal rights of someone’s published work – written, musical, artistic or other – needs to be dictated by Intellectual Property experts. There are many people out there who can help you with this. A copywriter isn’t one of them.

2. You write the slogans on adverts, it’s all about selling stuff.

Yes, that’s a part of it, but it’s often more than that.

Copywriters are indeed, the people responsible for writing the taglines which should make you buy. However for many copywriters – those who don’t specialise in Sales Copy – this is just a part of what they do.

More general copywriters, like me, will work with you on any element of business communication. This has the benefit of allowing you to establish a consistent and accurate ‘voice’ for your communications across all media or projects.

3. So, it’s not just websites then?

Again, the writing on a website is often written by a copywriter. Your website is your strongest digital presence so it’s important the words there are the right ones for the job.

Some copywriters specialise in websites, particularly those who have a focus on Search Engine Optimisation (or getting the best out of Google), but others include website copy as part of a broader offering.

So, if you’re looking for support with your website, finding a copywriter who specialises in that niche may be the best solution for you – particularly if you have a very clear understanding of the returns you need.

However, as I mentioned before, many copywriters work on all aspects of business communication; newsletters, blogs, web copy, adverts, reports or social media and trade listing profiles meaning you can build a stronger relationship with them. It’s important you find the right copywriter for your needs.

4. But surely it’s easier for me to do it myself, I know how to write.

For some people it absolutely is easier to do it themselves, particularly if they enjoy writing. But the thing is, not everyone does.

As a business owner you need to consider all the jobs which need doing. And, if there are too many tasks for the hours you have available, there’s no harm in getting help from someone else.

There are some jobs which need to be done by you and there are some jobs which you’ll particularly enjoy, if you are very busy and writing doesn’t fit into either of these boxes you might be better off getting someone else to do it for you.

5. If someone else does the writing, it won’t sound like me.

This is a real worry for a lot of people. As a small business owner, you – including your face and voice – are an integral part of your brand. A good copywriter will work with you to ensure the writing produced reflects you accurately, using your language and phrases as well as your tone of voice.

6. It doesn’t make sense to pay someone to do something I can do myself.

There are times when it really does make sense to pay someone else to do something we could do ourselves.

  • When we are busy doing other things which no one else can do, and the job keeps getting put off.
  • When we really dislike doing something or find it difficult or frustrating.
  • When timescales demand it.
  • When they can do a better job than we can.

Does any of this surprise you? Or maybe there are other questions you have about copywriting – I’d be pleased to hear your views.