I’m a planner…
I plan my day, my week, my month… my meals, my holidays, my walks… ok, I may have a problem.
But planning certainly helps me when it comes to my work, particularly how I communicate. It means that when the time comes for me to write my blog, my networking pitch or my social media posts I know what I want to say and why. And a plan doesn’t have to be complicated…
What does you blog plan need?
How often do you plan to post?
I once wrote a post about how often we should blog (How often should I blog? Really). There is lots of information online about optimum blogging frequencies, but we’re only really concerned about how you run your business and how much time you have to write. Don’t commit to something you can’t achieve.
Whether you choose to blog weekly, fortnightly or monthly – maybe even bi-monthly – just decide what will work best for you.
You’ve decided how often you’ll post, but when?
Do you want your thought to start the month or end it? Is the best time for you to write on a Friday? Have a look at your diary and be sensible about when you can put time aside for writing.
There are people who book a date in their diary to write their blog (me? of course I do, no surprise there). In fact I have a Facebook group where we book monthly writing days so I really do have to do it! (You’re welcome to join us Facebook: Writing With You For Your Business.)
So, what will you write about?
Your first consideration must be that you’re writing about subjects which your readers are interested in, in fact the first thing to do is think about which questions you get asked most often. If your customers, clients or the people you meet at networking are all asking the same questions – there are other people asking them too, so write about that!
Make it personal – this is you, your business and your brand. The information you’re sharing could likely be found in other places, what makes it special is your take on it. And don’t forget, people who are looking for your skills are trying to work out if they could work with you personally – so show them who you are. Let them see how you work, what’s going on behind the scenes, why you do what you do – help people get to know you. That might be through a ‘Day in the Life’, a ‘Story Behind the Brand’ or just sharing your thoughts on an element of your industry.
At any one time, I try to make sure that I have a consistent message across my business communication. This means whatever I’m blogging about this month will also be mentioned in my social media and networking pitches – sorry if you’re getting bored guys! So, you see, planning your blog posts can make other aspects of your communication much easier too.
Does it make sense to plan?
Yes, for me it makes sense because a couple of hours planning my posts in advance makes it much easier for me when the time has come to write – I know what I’m doing (mostly).
In fact, when I start working with a new blogging client, we begin the process by creating a plan. This helps give clarity to both of us of our message and how we will achieve the outcomes we’re looking for.
My plans include some other things too:
- what kind of format or layout the post will have (a list, case study, interview etc)
- which pictures to use
- links for research