Communication, Copywriting Skills, Words Which Work, Your Business

Why Copywriting Workshops Can Make You a Better Person

Ok – maybe not better at everything, but they can certainly help you write better and that’s got to be good for business right?

Do you want to improve your business writing?

Don’t get me wrong, if your business communication is already great then you don’t need any help.

If you’re confident that you can produce the words you need to communicate with your clients and get new sales, there are probably other things you could spend your money on.

But if you struggle to find the right words when you need them, or make the impact you’d hoped, maybe you need some structure or ideas to get you going.

So, why workshops?

Because, as a copywriter, I was struck by how often I’d speak to a business owner and they’d say:

I want to blog more…

or

I used to write newsletters…

These were people who knew how much their audience valued their communication and what a difference it could make to their visibility. They weren’t scared to write, but they found it was a job which always got pushed to the bottom of the pile. And they’re not alone.

But why is that?

For the people I speak to, it always comes down to these three concerns:

  • “I’ve not got enough time”
  • “I don’t know what to write about”
  • “I write it, but I don’t feel it’s good enough”

Well, of course these people could get a copywriter to do it for them (there are a few to choose from), but that’s not what they want. It could be the investment is too much – especially for regular pieces, but often it’s because these people have actually enjoyed writing in the past and want to do it themselves.

A workshop can provide the nudge you need to get back on track

My workshops are about:

  • Providing you with structure – with the right plans in place, the writing itself should be much more manageable. Having your ideas and aims mapped out will avoid a lot of the time-wasting that comes with not knowing where to start.
  • Allowing you space to explore ideas and understand how much you’ve got to share with your audience. You’re an expert, there are so many people out there who want to know what you know – help them find out.
  • Giving you confidence that the ideas you have will work, that you do know what you’re doing, that there are structures which can help you and there’s a network who will support you.

But you still have to do the writing

Which means they’re not right for everyone.

The thing is, I’d been copywriting for over a year before I considered running workshops. The people I wrote for were happy, some have even come back for more, but there so many people who wanted something else. It took me a while to work out what that could be.

As a copywriter, I spend a lot of my life writing but even more of it researching… I don’t write until I understand what I need to say and why I’m saying it. Who’s going to be interested and how will this help them?

How could I use this research for those people I’d been talking to?

Coaching and workshops were the answer for me.

Because – and this is the thing – you can write.

And you can be a better writer, or communicator, than you feel you are now.

All you need is a structure, a plan and the confidence to just get on with it. If you need a bit more, there’s support out there too.

Maybe a workshop would make you a better person – or writer at least.

If you’d like to find out more about my workshops, or about how you can find a workshop which is right for you, I’d love to talk. Get in touch

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