Christmas cards; communication
Communication

To Write, or Not to Write… Christmas Cards?

Last year in my blog, I looked particularly at whether or not you send Christmas cards from your business. This year, I’m thinking about personal Christmas cards.

Every year I see more people posting on social media that they won’t be sending Christmas cards but will instead give the money to charity. This year, I have also heard people referring to the environmental impact of creating cards and the waste they cause – so are festive greeting cards on their way out?

There are a lot of reasons not to write Christmas cards

Money

If you choose to write cards to everyone in your social circle it can become expensive. While there are economical options available – either buying cheaper cards or reducing the number you buy – the risk of these is looking cheap or missing someone from the list?

And the cards are just the start of it. If you have to mail your cards, that’s another expense which seems to increase every year. When social media, email and messaging mean we can share greetings without these costs, it’s easy to see why sending cards is no longer the first choice for many.

Time

It can take a long time to find the right cards, not to mention the time it takes to scribble in the things. Maybe you want to ensure each card has a personalised message. Well, you’ll be busy for hours then.

And what if you get the timings wrong? You’ll miss the last posting date to Australia offending Aunty Sheila in the process – you don’t have that problem with emails.

Waste

All those trees which are cut down, the impact of the processing, the resulting landfill… waste, waste and more waste. Our digital options, mentioned above, are surely far less wasteful and just as meaningful.

So, why would anyone send cards at Christmas any more?

Connection

Well, cards are all about sending greetings aren’t they, a message to someone to let them know you’re thinking of them.

And, although we can use digital platforms to keep in touch these rarely seem personal any more. The fact that someone has gone to the effort to write my name out by hand suggests they have actually spent – at least that moment – thinking about me; something which can’t be assumed just because I made it onto someone’s email mailing list however many years ago.

Tradition

Ok, doing things because we’ve always done them is not a good reason to do anything; but, for many, Christmas is a time for tradition.

This particular tradition involves consideration of those people who have been a part of your life, not only for this year but longer. For me, this act of remembering is fundamental when sending cards and doing it every year is important.

Spreading Happiness

When it comes right down to it, one of the best things about Christmas cards is when you get them through the post.

So little of the post I receive is a) connected to me as a real person rather than a potential buyer, b) unexpected or c) from a real person with a real connection. But this is the post I love.

Being able to create that feeling of connection for someone we care about is a prime reason for sending cards, alongside hoping to get that same connection back in return!

What do you think?

You won’t be surprised to hear that I’ll be sending Christmas cards this year – it’ll take longer than I plan and I’ll be told by others that it’s a waste of time and money. I don’t care.

Cards are an important part of my Christmas because they represent a human connection and an opportunity to reflect.

Whatever your thoughts around sending greeting cards, share them. I’d love to hear your views.

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