You can have the answer early today – it depends who you are.
As a small business owner, it’s likely you’ve already considered the benefits of blogging for your business. Let’s face it, you’re unlikely to be reading this if you haven’t.
But, as someone who blogs (irregularly) for my business, I wonder how many people are put off writing blogs because they worry about the time commitment of blogging regularly.
If you ask Google the question ‘How often should I blog?’ there are ‘about 2 billion’ pages returned. And the most terrifying of these – for a small business – are those which suggest daily blogging (and even multiple posts!). I’ve been reading through some of these articles to consider my own perspective on this question.
Firstly I looked at this article by Lindsay Kolowich at Hubspot (a company who knows a thing or five about building relationships with words). Hubspot are huge and have numerous clients using their tools, so when they do research it’s worth paying attention to. This article from Lindsay suggests that – pretty much regardless of company size – websites will benefit most from increased traffic when posting 11 times or more a month. So three times a week.
I don’t know about you, but – as a freelancer – that’s beyond me. There are other pulls on my time, and blogging well doesn’t happen quickly. What I take from this post (and I’m not sure it actually says this but I choose to believe that it’s true) is if you’re posting at all you’ll get better results than if you don’t.
Be realistic, consider what works best for your time constraints and how much you have to say.
I almost didn’t include this post as it was written in 2012, but it’s on the ProBlogger site (and therefore worth reading). Also, I like what Ali Luke says. “As bloggers, we all have different skills, personalities, and constraints on our time and energy. Don’t force yourself to stick to someone else’s blogging routine—it won’t necessarily work well for you.”
While Luke disputes the need to blog daily, saying that 2-3 times a week will be enough, he goes further confirming that he’d rather receive useful posts less often than daily articles with nothing to say.
Consider also, ProBlogger is a site to support bloggers, specifically those people whose blog is their business – who are making money directly through it. If, like me, your blog is part of a wider business; you’ll have other pulls on your time.
Make the most of the blogs you do write
This article by Dries Cronje doesn’t just reassure us that we don’t need to blog every day, more than that it helps us make the most of the time we do have. The piece includes tips to ensure the posts you do create are as good as they can be, and help on getting them seen.
But really, how often should I blog?
Finally, this post from Orbit Media Studios gives some helpful tips for considering how often you want your potential clients to see you.
But, if looking at the recommendations here scares you, then think about how you might use your blog differently to allow you to blog more often; maybe keep your posts short, or plan different kinds of article including some which are easier for you to create.
Blog something… when you can
Blogging is useful for businesses to share helpful stories and information, it updates your website and allows you to build articles around keywords which your audience are interested in. Blogging is great.
However, for most small businesses blogging is just one of many things we need to do. So be realistic.
- Think about who’s going to write your blog and how much time they have.
- Think about how often your audience wants to hear from you, filling up peoples inboxes is not a way to popularity.
- Think about how much you have to say.
Don’t let your worries about getting it wrong stop you starting.
If you struggle to write as often as you’d planned, change your plan – but don’t stop writing altogether. A blog page with no entries, or which hasn’t been updated in years, is not going to help your business.
What do you think? How often do you blog, and what are the things that stop you?
I’d love to know more, and if you need help putting a blog plan together let me know.